Coca-Cola “Share the Ride”

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. When Coca-Cola wanted to connect with Thailand’s urban consumers during the summer season, they partnered with MotionReach to bring their “Share the Ride, Share the Refreshment” campaign onto the streets of Bangkok. Using Taxi Media and Digital Roof Screens, Coca-Cola transformed daily commutes into moments of joy blending mobility, emotion, and engagement.

OBJECTIVE

Increase brand visibility during peak commuting hours in business and tourist zones Strengthen emotional connection with urban millennials and Gen Z Drive social sharing through real-world experiences

SOLUTIONS IMPLEMENTED

For Advertiser:

Digital LED Taxi Screens displaying dynamic video loops tailored by time of day
Full Vehicle Wrapping in Coca-Cola red with QR codes linking to campaign microsite
Geo-targeted scheduling high-frequency ad delivery near malls, BTS stations, and landmarks

For Drivers:

Incentive program offering bonuses for top-viewed route
Free vehicle cleaning and campaign-branded uniforms for professionalism

TECHNOLOGY HIGHLIGHTS

Real-time Ad Management: Creative assets updated instantly via MotionReach Cloud
Data Dashboard: Live metrics for impressions, play counts, and geographic coverage
AI Route Optimization: Ensured ads reached top 10 consumer hotspots daily