When Coca-Cola wanted to connect with Thailand’s urban consumers during the summer season, they partnered with MotionReach to bring their “Share the Ride, Share the Refreshment” campaign onto the streets of Bangkok. Using Taxi Media and Digital Roof Screens, Coca-Cola transformed daily commutes into moments of joy blending mobility, emotion, and engagement.
OBJECTIVE
Increase brand visibility during peak commuting hours in business and tourist zones Strengthen emotional connection with urban millennials and Gen Z Drive social sharing through real-world experiences
